Every day, we as consumers seek out products to suit our values. We browse the supermarkets, online stores, markets, and shop fronts in search of items we want or need, paying attention to what sets each item apart. For many, it’s price and quality. For others, the focus is on the environmental impact. When we decide on our purchase, our choice makes us typically feel fulfilled in some form. However, what if our choices were doing more harm than good? This blog focusses on the ‘cruelty-free’ and ‘vegan’ loopholes businesses use to greenwash products.